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Over the past 100 years the perception of clothes has greatly changed. People are no longer obliged to dress in formal clothing when showing up in public or select dress in accordance with their age. Today, new styles and fashions emerge almost on a daily basis.
There is one thing about fashion that remains unchanged though. And it is human’s unconscious desire to deliver a certain message with their outfits. Social psychology shows us how clothing is used to convey information, stand out, adapt, attract, become self confident or set strict social boundaries.
And this is exactly what we talk about in our new guide Psychology of Clothing. Join us to discover how the psychological patterns work in clothing, how colors can influence thoughts and emotions, and how fashion brands use this knowledge to their advantage.
This guide would be helpful for designers, stylists, marketers, and professional photographers looking for ways to make their new campaign or collection fascinating in the eyes of the general public.
Speaker:
Kseniia Halata. ESL teacher at Green Forest and Fashion Design Course UFEG, PhD psychologist, co-author of the book «The Persistence of educational actions of Secondary School and University Students».
Price: 450 UAH
🇺🇦 We donate part of the money to the Armed Forces of Ukraine.